“Features don’t attract people, benefits do”
Having being in sales himself, selling products from Tiger Beer to TIME magazine, Qing Hong is no stranger to drawing attention.
He translates key features into marketable angles that draw crowd.
Leverage on the retail staff
An emcee should not function alone. By involving the retail staff, he can motivate them to push together & achieve great sales.
Before every roadshow, Qing Hong gets to know the staff, to work with them as a team.
“If you want to go quickly, go alone.
If you want to go far, go together.”
– African Proverb